Description
# Essential GTM Setup
**Start Tracking What Matters.**
Understanding your website visitors is the first step towards making better digital marketing decisions.
Our Essential GTM Setup helps small businesses establish a reliable foundation for website analytics with Google Tag Manager (GTM) and Google Analytics 4 (GA4).
Whether you’re launching your first website or improving an existing one, we’ll help you configure essential tracking so you can better understand how visitors interact with your website.
### What’s Included
**1. Google Tag Manager Installation**
Install and configure one Google Tag Manager container on your website to help manage supported analytics tags and tracking events.
**2. Google Analytics 4 (GA4) Setup**
Configure a GA4 web data stream and connect it to your website through the agreed tracking setup.
**3. Up to 2 Basic Tracking Events**
Set up up to two agreed basic website events, such as:
– Contact button clicks
– WhatsApp button clicks
– Supported form submissions
– Other simple website interactions
Event availability depends on your website’s functionality and technical setup.
**4. Basic Testing & Validation**
Test the configured tags and events using appropriate debugging tools to check whether tracking is firing as intended.
**5. Implementation Summary**
Receive a summary of the completed tracking setup and configured events.
### Who Is This Package For?
– Small businesses setting up website analytics for the first time
– Business websites that need basic visitor interaction tracking
– Website owners who want to understand enquiries and important button clicks
– Businesses preparing for future digital marketing campaigns
### Essential vs Pro Tracking Setup
**Essential GTM Setup** focuses on basic GTM and GA4 configuration with up to two tracking events.
For businesses requiring Meta Pixel, up to five conversion events and broader advertising measurement, our **Pro Tracking Setup** may be more suitable.
### Pricing
**HK$1,200 — One-Time Setup**
Includes setup for one website.
### Important Information
– The package includes up to two agreed basic tracking events.
– Website administrator access and the necessary Google account permissions must be provided.
– Existing website issues, unsupported forms or custom integrations may require additional work.
– Google Ads conversion tracking, Meta Pixel, ecommerce data layer implementation, server-side tracking and advanced integrations are not included.
– Consent management configuration, paid third-party tools and ongoing tracking maintenance are not included.
– Tracking results depend on website configuration, consent settings and browser restrictions.
– Advertising campaign management is not included.
**Need more advanced tracking?**
Contact GlitterkingPro for a customised tracking solution.
